How do we get your website ranked in Milton
Keynes?
Our sole purpose is to get your website locally ranked,
in Google, based upon local town Google searches for your
trade or service. Do this and customer prospects are
found at the least cost. The website design is based
upon your trade or target business keywords plus:
- Milton Keynes
- Northampton
- Buckingham
- Bedford
Above all we use balanced page content with reasonable
text to describe your business. Having fished for our
likely prospect traffic we must still remember to encourage
contact and conversion of them.
In our view it is pointless to spend on Google AdWords if
your site is not properly ranked and sensitive to your
target market audience. Your site has
to feel attractive to your marketplace. Before you
pay for Google AdWords you should get these optimisation
and presentation aspects correctly balanced for the
best chance of prospect sales conversion. The site
must perform first before you simply put money into generating
traffic which will bounce of in less than ten seconds!
Sign up to the secondary level of service and Search Engine
Optimisation (SEO) will be performed upon your site.
Subtlety has a part to play here because you can
not just litter a page with excessive repeated content -
remember, that's too obvious and it also leads to a poor
presentation.
We consider that Google has the most advanced word
analysis systems on this planet. They will detect and
mark down repeated phrases and simple tricks which look
unprofessional.
We must always remember that a fully optimised site, for a
search engine, must also enable the customer to be comfortable
contacting you with a purchase or contact email details.
IMPORTANT
If you have multiple business areas then we recommend
separate sites for each business.
You will then prevent any compromise of the trade + town
optimisation. It is better to have two or more sites with
separate and clear business objectives each with their
own reporting channels. The two sites can link to
each other and if one site obtains relevant business traffic it
also helps the other site via the link. So if you operate
two or more businesses in Milton Keynes think about having two
separate sites - it's better for the website user as well.
It is all about 'balance' with the top and tail thirds of
any page text having your keyword territory content whilst also
keeping to a good presentation standard.
The general rule is keep it clear and keep it simple so that
the message gets through. This will reach the user as
well as the search engine hence my website
design emphasis for target business + town
strategy and Milton Keynes in
particular. The two items, here in bold, are part of MY
keyword strategy!
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